Package design is one of the most important elements of a successful product. Your package must enable easy storage and distribution. It must also display information about its contents and draw attention to itself on a shelf full of competing products.
From this perspective, it makes sense to think that your packaging performance influences your company’s competitiveness. Here are some key aspects of package design.
The importance of protecting your product
One of the basic functions of a package is its ability to protect a product from damage.
Many products are exposed to falls, compression or storage conditions that can damage them. Moreover, during transport and handling, there is a high risk of impact.
In this sense, well-designed packaging will protect your product from the various damage risks. Packages are designed according to a product’s details and sensitivity to certain elements, with the goal of preserving its value until the customer receives it.
It is worth remembering that having fewer goods returned increases your competitiveness.
Packaging as a source of information
The information displayed on a package is not only important for the consumer, but also for the warehouse and distribution workforce. A great deal of costs can be generated by improper goods management due to unnecessary breakage and handling.
When products are distributed on an international scale, the use of easily understandable symbols or coding can improve the efficiency and competitiveness of the entire supply chain.
A good package design promotes the product
Although packaging is primarily protective, it can also have promotional features.
Packaging can help your product stand out. A good package design therefore requires great readability so that the public immediately understands the message you want to convey. Large fonts, high-quality packaging materials, package shape and other details add to the degree of success.
In short, if you manage to produce an attractive and efficient design, your sales could climb, increasing your competitiveness.
The environmental factor in package design
Eco-friendly packaging can also be called sustainable or green packaging. It is safe for humans and the environment, easily recyclable, uses renewable energy, contains as much renewable or recycled material as possible and is produced with the least raw material and energy possible.
More and more packages are designed with environmental factors taken into account. These concerns can make your brand stand out as a leader in the fight against climate change. As many consumers have the future of the planet at heart, they could be more easily attracted to your product.
This is without counting the savings that can result from easier waste management and lower energy consumption.
An expertly designed package can pay off
In light of these facts, you can undoubtedly see how package design can impact your product’s success.
With the goal of increasing the competitiveness of various businesses, Creopack offers packaging design solutions that can meet the needs of diverse industries. Do not hesitate to contact our team of experts for more information and help finding the best possible package design.