Considering the unboxing experience is important for any business, especially for e-commerce. Specialized packaging is crucial to ensure your shipments arrive at their destination in perfect condition. This has several advantages, such as improving your brand image and the customer experience.
But what exactly is the unboxing experience and why does it matter? Here’s more information about unboxing and how to create a memorable unboxing experience.
What is “unboxing”?
Unboxing itself is the act of unpacking consumer goods. Although it seems like a fairly simple concept, a growing number of brands have incorporated this process into the customer experience to improve satisfaction.
Because of the excitement around the unboxing process, people and influencers started posting videos and photos of their own unboxing experiences on social media. This helps showcase the product and the packaging design as they really are, without Photoshop edits that are common in advertising.
Most unboxing videos are followed by a review of the product, the packaging, and the overall experience. This way, people who watch these videos know exactly what to expect if they decide to order the product themselves.
Why is the unboxing experience important?
Since people share their experiences on social media, your product packaging not only protects the items inside, but also acts as a marketing tool.
A plain box with bubble wrap is no longer enough to stand out, especially considering that unboxing videos can generate millions of views.
This has the power to significantly increase your brand’s visibility online.
The customer experience in e-commerce begins the moment people click on your website. This means every step must be perfected, including their first impression of your packaging. You must ensure that the box or the items inside do not get damaged during shipping.
Unique packaging that is both functional and visually appealing, while truly representing your brand, will improve your image as well as the perceived value of your product. Moreover, it will encourage more people to share their new package on social media.
These videos can strengthen customer loyalty and have a positive—or negative—influence on potential buyers, depending on the experience that is shared.
Creating a memorable unboxing experience
The unboxing experience associated with your product can be your worst enemy or your best friend. You need to make sure your items and packaging don’t get damaged in transit. That means your packaging must be durable while also offering a flawless presentation.
Our corrugated cardboard boxes are perfect for your customers’ unboxing experience. Not only are these boxes sturdy, they are also specifically designed for your products.
Your packaging should also reflect your brand identity. We can print your logo and any instructions you would like directly on the box. We can even add special features inside the box to better protect your products.
Other ideas to enhance your customers’ unboxing experience could include free samples, a personalized note, or coupons for discounts on their next purchase.
Improving your unboxing experience with Creopack
In summary, the unboxing experience is more important than ever, and it all begins with effective packaging.
Creopack has many years of experience designing packaging solutions tailored to each client. Our packaging design experts consider your needs and those of your customers to create custom packaging perfectly suited to your products and your brand.
Contact us to learn more about our packaging solutions or to take advantage of the expertise of our packaging design team!