E-commerce: why should you choose custom packaging for your year-end shipments?

An increasing number of consumers make their holiday purchases online, which allows many e-commerce companies to do great numbers at the end of the year.

If you are involved in e-commerce yourself, you know that the packaging of your products is important to protect them during transport and prevent returns that result from damaged items.

However, customized packaging can have other advantages. Discover why you should choose custom packaging for your year-end shipments.

To save on packaging costs

When you choose custom packaging, you can choose a box size that will be perfectly tailored to your product’s dimensions. A perfectly sized box will help you save resources, not only because you won’t have to pay for excess packaging material, but also because you will save on cushioning materials such as recycled paper, foam or bubble wrap. Indeed, a properly sized box won’t need as much filling material to protect the product since the space available for this purpose is limited to a minimum.

To make your products stand out from the competition

Rather than shipping your products in generic cardboard boxes, why not use the packaging to market your company and your products? When dealing with a firm that offers custom packaging design, you can choose unique materials, a custom shape, distinctive colors and even have a logo or slogan printed on your protective packaging. Inevitably, these elements have an impact on the perception of the product and brand’s quality.

To provide information to your customers and build loyalty

Custom packaging not only allows you to protect your products and set them apart from those of competitors, it is also a very effective tool to inform your customers about how to contact you, place a new order or visit your web page.

In addition, most wood crates or boxes are reused several times, since they can be used to transport many other items. This is another reason to include contact information on your personalized shipping boxes and crates. This increases your chances of reaching new customers and ensures that those who have already done business with you don’t forget you.

Contact Creopack to take advantage of the benefits of custom packaging

In light of this information, you most certainly have a better understanding of how custom packaging can not only reduce transportation and shipping costs, but also increase the company’s visibility and positively build its reputation.

If you are looking for a partner who can help you design the perfect packaging materials for your products, please don’t hesitate to contact Creopack. With over 30 years of experience in designing all kinds of packaging, our team can guide you to the right solutions.