In the past, many companies tried to attract consumer attention with sophisticated packaging and attractive logos. In order to find the right packaging, they had to consider the cost, the materials, the size and the product to be packaged, without thinking about environmental impact.
Today, sustainable packaging is no longer considered optional. It is now a must-have due to corporate standards, consumer tastes and government policies.
Here are some important elements that contribute to raising the awareness of companies, pushing them to go green and opt for eco-friendly packaging.
What makes packaging eco-friendly?
Several features can help determine whether packaging can be described as eco-friendly. Each of these properties can result in significant gains for the companies that use them.
Greater respect for the environment
The most obvious feature of sustainable packaging is environmental protection. This packaging, whether in the form of crates or boxes, is usually made from recycled biodegradable materials, which reduces the waste of natural resources used for their production. In addition, the manufacturing process tends to be more efficient, further reducing the use of valuable resources and minimizing the negative impact of business on the environment.
Stronger, more rigid materials can reduce the amount of material used while simultaneously reducing damage and waste. They also make it possible to produce smaller, more convenient packaging designs without sacrificing protection.
Lighter protective packaging makes transportation and distribution more efficient, resulting in significant savings. With millions of tons of packaging material used each year, the impact of a few grams less per package can make a big difference in the end.
Strengthen your brand image with eco-friendly packaging
Switching to environmentally friendly packaging can improve a company’s brand image. When customers learn that a company is using sustainable resources, they perceive that the company is responsible and cares about the planet. In other words, the business will retain and attract more customers than it otherwise would. This improved brand image can even contribute to increased profits.
Moreover, an increasing number of companies want to establish exclusive partnerships with businesses that promote sustainable development. For example, some retailers will only sell products that are labeled as eco-friendly.
Are eco-packaging options becoming more diverse?
There are countless options for replacing a harmful material with a sustainable packaging material. Many recycled products provide highly flexible and versatile packaging options, including excellent printability and ease of recycling. If there is a need to design a package, there is certainly an eco-friendly material that can be used. When using green packaging, you can reduce certain costs and have a significant positive impact on the environment, as well as on your company image.
For these reasons and more, hiring an eco-friendly packaging consultant is the perfect way to implement a sustainable development strategy that can propel your business to new heights.